Interactive Betting App

Role : UX Designer

Time : 2 weeks

Tools : Figma

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THE PROBLEM

Online betting platforms often feel passive and repetitive — placing bets, watching outcomes, and waiting. But what if betting could feel like a live-action game, where you're not just a spectator but a participant? This project aimed to design an app that combines the thrill of betting with real-time, interactive challenges streamed live.

THE PROCESS

DISCOVERY

DESK RESEARCH

To better understand the needs of the audience — young, thrill-seeking users looking for interactive digital fun — I analyzed:

5 social/interactive apps (like TikTok, Twitch)

8 online betting platforms

20h of Jackass-style video content for tone, pacing, and engagement factors


Key insights:

Live-streamed content tied to real-time actions is highly engaging

Quick decisions = more excitement

Gamified experiences drive longer session times, especially with unpredictable outcomes

DEFINE

USER FLOW


I mapped a dynamic, high-tempo user journey:

Registration — Fast onboarding gets users straight to the action

Challenge Feed — Users scroll through live or upcoming challenges

Accept or Bet — 60 seconds to decide: will the contestant complete it?

Live View + Result — Watch the stream, cheer (or cringe), and see if your bet wins

Real-time action, unpredictable outcomes, and simple navigation were all core to the experience.

PAPER PROTOTYPE


I sketched early prototypes focusing on key interactions: registration, challenge selection, time-limited decisions, and betting. These lo-fi prototypes helped explore pacing and clarity before diving into visuals.

TESTING

GUERILLA TESTING


I tested the paper prototypes with 5 participants. They were asked to:

Choose a challenge

Locate a live stream

Place a bet


Feedback & Fixes:


The magic of live streaming:
Watching a challenge unfold in real time lit up participants. The live stream isn’t just a feature — it’s the emotional payoff. I adjusted the flow to prioritize fast entry into the stream.

Who gets to watch what?
Two users assumed they could only watch streams they had bet on. Others expected a feed of all live events, regardless of participation. I clarified this in the UI with the notification.

Curiosity about past livestream:
A surprising number of users asked if they could rewatch finished challenges — especially the ones they missed or lost. I added a Watch Later feature in iterations, where users could revisit completed streams.

DESIGN

LOW FIDELITY WIREFRAMES


I created detailed wireframes to define structure and interaction points.

HIGH FIDELITY WIREFRAMES


Using bold visuals, high-contrast call-to-actions, and dynamic elements like animated timers and interactive buttons, the interface mirrors the intensity of the experience.

Each screen pulls users into a narrative — making them feel like active participants, not passive observers.

Project was done during the Fullstack UX/UI Designer Course

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This project was about more than creating a bold concept — it was a deep dive into translating raw excitement into a structured, intuitive experience. In the end, the process showed that building emotionally charged experiences means designing for momentum, anticipation, and shared presence — and continuously testing how those elements show up in practice.

Designed by Victoria

2025

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