Tools : Figma, CapCut
Role : Social Media Content Specialist
Time : 8 months
OBJECTIVE
During my time at Lettly, a strategic influencer marketing agency, I was responsible for crafting a consistent, engaging, and strategically aligned presence across the agency’s social media platforms — primarily Instagram and LinkedIn. The goal was not only to elevate brand awareness, but also to position Lettly as a sharp, trend-aware, and human agency that knows how to mix creativity with impact. The ultimate aim was to grow Lettly’s organic reach and engagement, attract new clients, and position the agency as a leader in the influencer marketing space.
SCOPE OF WORK
I worked with the marketing team on the social media strategy end-to-end — from ideation to execution. That included designing and maintaining the monthly content calendar, researching social and cultural trends, finding new formats, and spotting emerging patterns in platform behavior (especially Instagram and LinkedIn), writing copy and designing assets that were aligned with the agency’s branding and voice, creating Reels from materials provided by the creative teams and from content I gathered during photoshoots, team events, and client campaigns, collaborating with designers, strategists, and project managers to make sure content matched the real-time pulse of the agency, proactively pitching ideas for content series (like trend explainers, behind-the-scenes, or campaign breakdowns.
INFLUENCER IS NOT AND IDEA 2nd & 3rd EDITION OF CONFERENCE
OBJECTIVE
To promote the conference across Lettly’s Instagram and LinkedIn channels by building awareness, anticipation, and excitement around the event. The key goal was to expand the reach and drive virtual attendance.
GOAL
Working closely with Lettly’s internal marketing team I co-created the social media communication around both editions of the conference. My contributions included: designing dynamic story formats to announce the speakers, share program highlights, and tease big reveals, creating short-form video content that captured the buzz around the event — from speaker quotes to audience reactions, publishing behind-the-scenes content, posting recaps, key takeaways, and crowd favorites post-event to keep the momentum going and spark ongoing conversation, helping shape the visual and tonal consistency across platforms to reflect the forward-thinking, human tone of the Lettly brand. This strategy helped build a digital footprint around the events, making sure the conversations didn’t just happen in the room — but extended far beyond it.
BRAVE BRANDS
OBJECTIVE :
With the Brave Brands series, I wanted to spotlight companies that are fearless, fun, and unapologetically themselves on social media — proving that when it comes to virality, boldness doesn’t rely on a budget.
GOAL :
To educate and inspire our community by showcasing brands like Duolingo, Scrub Daddy, and Ryanair, who flipped the traditional rules of marketing upside down — and landed at the top of everyone’s For You page. The goal was to celebrate unconventional approaches and encourage brands to explore their own voice, even (or especially) when it’s a little unhinged.
LETTLY LIFE
OBJECTIVE :
I was responsible for shaping Lettly’s image from the inside — capturing both spontaneous behind-the-scenes content and planned social formats that reflected the vibe of the agency.
GOAL :
To humanize the brand and create an authentic emotional connection with our community by showing what goes on between the briefs — whether it’s team breakfasts, themed parties or just the quiet chaos of a day in the office. I wanted people to not only admire Lettly’s work, but to feel like they knew the team behind it.
At Lettly, I learned that great content is equal parts planning and play. Building a social presence for the agency taught me how consistency creates trust, how behind-the-scenes stories can humanize a brand, and how creative strategy works best when it leaves space for real-time magic.
Working closely with designers, copywriters, and strategists also sharpened my instincts — both creatively and collaboratively. Most importantly? I realized how much I love creating content that not only looks good, but feels something.