Tools : Procreate
Role : Graphic Designer
Time : 2 months
SCOPE OF WORK
My challenge was to design something wearable far beyond the finish line — a modern, versatile T-shirt that feels just as good during the run as it does in everyday life. The final outcome blends bold typography with subtle earth-inspired visuals, making it a statement piece for anyone who believes in local action for global change.
OBJECTIVE
As part of the annual Eco Festival organized by Fundacja Teraz Wschód, I was invited to design a special-edition T-shirt for marathon participants. The goal? Create a graphic that not only celebrates the spirit of the event but also promotes eco-awareness through the powerful slogan: “I think globally, I act locally.”
APPROACH
Since the Eco Festival is rooted in my hometown, I had a personal connection to its atmosphere and community. I knew this design had to speak to the people — it needed to be bold, wearable, and carry a message that feels close to home. My goal was to create something modern, unisex, and meaningful — a graphic that promotes eco-awareness while still being a piece you’d love to wear off the track.
INSPIRATION
The visual concept drew inspiration from graffiti culture and the raw, expressive energy of Jean-Michel Basquiat’s work. I was especially moved by the power of the event's slogan — “I think globally, I act locally” — which became the central element of the design. I wanted it to feel like a public statement, something you’d see on a wall, a shirt, or in motion.
DESIGN PROCESS
I dove into the world of graffiti, exploring its typographic language and rebellious edge. I practiced custom lettering to bring the slogan to life with authenticity. Using Procreate, I hand-drew the entire design, experimenting with texture-rich brushes and layered strokes to achieve an intentionally messy, artistic look — raw, but intentional. The result was a design that looks spontaneous but is deeply considered.
FINISHED DESIGN
The final graphic strikes a balance between street-art energy and a wearable message. It’s bold enough to make a statement, yet designed with a sense of timelessness and approachability. Worn by marathon participants and locals alike, the T-shirt became a moving billboard for eco-consciousness — rooted in community, but speaking to the world.
This project reminded me how powerful design can be when it’s rooted in community and purpose. I learned how to distill a message like “Think globally, act locally” into something wearable, relatable, and expressive — and how to balance meaning with simplicity to make people want to wear the message, not just support it.