Tools : CapCut, Canva
Role : Social Media Manager
Time : 2 months
OBJECTIVE
The goal was to build and elevate the digital presence of 303 Avenue - a Polish fashion brand known for its minimalist elegance - by establishing a strong, cohesive visual and verbal identity aligned with the brand's DNA.
SCOPE OF WORK
Over the course of two months, I worked closely with the in-house PR manager to create and implement a visual strategy for social media. My role focused on content creation, brand storytelling, and creative direction. I designed newsletters in Klaviyo and produced daily content for Instagram — including posts, stories, and Reels — using assets from photoshoots. I collaborated on the creative concept and production of a video content with Polish model Marta Dyks, resulting in four published reels that enhanced engagement and product visibility. Additionally, I co-organized photoshoots for the brand’s lookbooks to ensure aesthetic consistency across touchpoints.
SPRING24 CAMPAIGN
OBJECTIVE :
For the launch of the SPRING 24 collection, I designed an Instagram Story spread inspired by the aesthetics of editorial fashion magazines. Using visuals from the photoshoot, I created a cohesive layout that emphasized the visual storytelling.
GOAL :
The goal was to generate buzz around the newest drop, drive traffic to the webshop and flagship store, and solidify the brand’s identity through consistent visual language.
INSTAGRAM STORIES
OBJECTIVE :
I redesigned and developed fresh layouts for Instagram Stories to better align with 303 Avenue’s brand identity — minimal yet expressive, editorial yet approachable. I also introduced new content series, including Wardrobe Essentials and Monochromatic Looks: Pre-Spring 24, each tailored to highlight styling versatility and timeless wardrobe pieces. The Stories ranged from sleek static graphics to dynamic video content, giving the audience both inspiration and context for how to wear key items.
GOAL :
The main goal was to increase 303 Avenue’s visibility on social media and engage a wider audience by making the content more shoppable and relevant. The introduction of thematic series also supported ongoing storytelling, encouraging engagement and brand recognition through visual consistency.
303AVENUE X MARTA DYKS
OBJECTIVE :
To capture the essence of 303 Avenue’s brand — timeless elegance with a modern edge — we teamed up with Marta Dyks, a Polish model/influencer whose style naturally reflects the brand’s DNA. Alongside the PR Manager, I co-conceptualized and executed the entire campaign. From selecting outfits to designing the scenography and directing the shoot, I was involved in each creative step. I filmed and edited four Instagram Reels that showcased Marta wearing key pieces from the collection. To complete the campaign, I also designed a cohesive set of Instagram Stories featuring direct product links, seamlessly tying content to commerce.
GOAL :
This was 303 Avenue’s first-ever video campaign tailored specifically for social media — a strategic move aimed at elevating engagement and driving sales through emotionally resonant content. The goal was not only to present the collection in motion but to build a deeper connection with our audience by highlighting a muse who truly embodies the brand. The campaign boosted visibility and strengthened the brand's presence on Instagram.
Working with 303 Avenue gave me a deeper understanding of how strategy, creativity, and execution come together to shape a luxury fashion brand's presence online. I learned how to translate a brand's DNA into everyday content that feels both elevated and accessible. I discovered the power of subtle storytelling — how to use aesthetics, motion, and tone to build a world that audiences want to enter.
This project gave me the confidence to lead creative initiatives, take ownership of my ideas, and bring campaigns to life from concept to content — and it confirmed how much I thrive in spaces where fashion, design, and storytelling intersect.